Hi, I’m Alex. I turn complex ideas into simple products.
Enterprise SaaS, AI, and games. From 0 → 1 and beyond.
Worked with
Selected work
Process
Six steps,
one team.
Clear roles.
Fewer meetings.
Work that ships.
About
Who you would be hiring.
I’m an Experience Designer in Vancouver, Canada, with seven years across enterprise SaaS, web and games. Most recently, I worked on contract at EA Experience. Before that, I spent three years as senior product designer at Pakked, leading design with no product manager after the first year. I’m at my best when a product has grown faster than its interface.
- 01
I start from the user’s job, not the backlog.
One question per screen: what did this person come here to do? What does not serve it goes.
- 02
I say no, with reasons.
A team had picked an iFrame for release notes. I showed where it would break and proposed another way. Views went up four to eight times.
- 03
I ship with engineers, not to them.
Flows, high-fidelity UI and specs a developer can build from without a meeting.
- 04
I live with my decisions.
Three years on one product: long enough to see which of my own choices were wrong, and to fix them.
Contact
Let’s build what’s next.
Open to UX, UI/UX and product design roles. Vancouver, hybrid or remote.